Using Direct Mail Remarketing to Engage Online Audiences in the Real World

One of the biggest challenges for any business is building momentum. If you can get a decent amount of foot traffic through your door or sales on your website, you can build a customer base. From there, word of mouth can bring in even more customers. But how do you build momentum in the first place? One great option is direct mail remarketing Atlanta-based, which allows you to target digital visitors with physical mail.

Let’s say you own a pizza shop in Atlanta (or New York, or wherever). You have an online website where customers can order food, and you’re also available on all of the popular food delivery apps. A lot of orders come in through the web. And as these orders come in, you’re provided with delivery addresses.

With direct mail remarketing, or direct mail retargeting as it’s sometimes called, you can use addresses from online orders to send mailers to people. With direct mail, you can offer customers coupons and deals. The right discounts will often encourage people to pull the trigger and make a purchase.

Direct mail retargeting is powerful because it combines both digital marketing and real-world marketing tactics. Sometimes, people think of marketing as either real-world or digital. In practice, you can often achieve the best results by combining digital and physical marketing strategies.

You also don’t need to accept orders online to use mail retargeting in Atlanta or any other city. Let’s say you’re a business consultant who specializes in technology. You could create a high-value gated white paper and put it on your website. You could provide a digital copy of this white paper to people for free in exchange for an address. After customers download the white paper, you could follow up with a direct mail piece to their address. With direct mail remarketing, you may drive in more sales.

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