If you want to boost revenues, then you need to get your company noticed online: everyone is glued to their smartphones after all. What’s great is that improving your visibility doesn’t need to cost an arm and a leg. There are some simple and cost-effective ways to go about it.
- Start A Company Blog
Showing that your company is made up of human beings, rather than being a soulless corporation, is a good marketing technique. Starting a company blog with a personal touch is recommended. You can even discuss current events, sports, hobbies, and other things not related to what your company does (however if you can find a way to link the two together, even better). Why? Because it shows that you’re a genuine person who wants to offer real value to readers.
- Overhaul Your Site’s SEO
You need your company site to turn up on one of the front pages of Google (and other search engines) so that your brand can get attention. If you have never paid much thought to SEO in the past then now is the time to put it into practice.
You will need to develop content that incorporates certain keywords (those that your potential customers will be punching into Google). Luckily, it’s pretty easy to find affordable freelance writers. You can even write the content yourself. However, if you’re worried about your SEO budget, then pay a visit to Over Head Watch for some handy financial tips.
Remember, SEO is more than just inserting keywords into articles. Google uses complex algorithms to determine what content is most relevant to searchers. Its bots crawl over everything, checking for spammy links, plagiarism, and other issues. That’s why it pays to update yourself on the latest SEO strategies.
- Optimize Social Media Accounts
Creating company social media accounts isn’t enough. They need to look good and help show what your company is really about.
The problem is that managing all these accounts can get confusing. That’s why software such as HootSuite can make things easy. You can manage all your social media accounts from one dashboard. The software also helps you schedule posts and see their performance. That’s because the program uses analytics that determines the popularity of different posts and how frequently they are shared.
- Add Interactive Elements To Your Site
If viewers reach your company site and find it boring, then they will quickly bounce off to the next site. That’s why you need to offer them something extra to keep their attention. One of the easiest ways to do so is to provide interactive features such as polls, quizzes, or games.
Doing so doesn’t need to be expensive. An HTML or PHP developer can be hired online, quickly and cheaply, to add the required features.
You need to harness the power of the internet to drive sales. Of course, doing so doesn’t need to be expensive. You can easily upgrade your site and improve its SEO without paying heaps. Remember, a blog costs next to nothing to start and neither do social media accounts.