Are you a small business owner? Did you see success in Google Discover?
Did you know that “Google discover” has a very high click-through rate and can attract a substantial amount of traffic?
As you read more, this article will discuss more getting more “Google discover” traffic for small businesses.
Google Discover – What is it?
Google discover can be defined in two ways – one from the user perspective, and the other from the content creator’s perspective.
From the latter perspective, “Google discover” can be defined as a powerful tool to drive traffic to a website.
While, from the former perspective, it is the content or feed curated by Google to deliver videos and articles on mobile devices.
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How to measure the data?
You can track the discover performance on the Google search console tool.
But remember that only when your website reaches a certain threshold of impressions, you will find a section labeled as “Performance” displaying data for both “Search Results” and “Discover”.
In case you find your Performance tab still under overview, then you have to continue putting efforts into creating high-quality content to compete in Discover.
And when you meet this requirement, you will be able to see the Discover insights. It looks very similar to the one you have for Search Results that gives an idea about the no. of Clicks, Total Impressions, and Average CTR.
Optimizing for Google Discover
Although Google says that there is no any way to create content that would specifically target Discover’s interest matching.
And yet, Google has shared some guidelines explaining what really works.
First, marketers or business owners must already be creating good-quality SEO-friendly content.
Did you know how content appears in Discover?
Content from different sites becomes automatically eligible to appear in Discover when it gets indexed by Google and is in compliance with Discover’s content policies.
Google’s automated system displays the contents in Discover from pages that demonstrate E-A-T.
(E – Expertise, A – Authoritativeness, and T – Trustworthiness)
Though Search and Discover are not similar. The overall idea of E-A-T is similar to the content in both platforms.
Ways to enhance the probability of content appearing in Discover
- Ensure that your page titles resonate with the essence of the content in a non-clickbait manner.
- Make use of compelling, good-quality images in your content to encourage visits from Discover.
- Do not use tactics intending to get engagement with misleading information in the content.
- Create content that complies with the latest interests, describes the instances well, and provides unique insights.
Final Thoughts
Discover aims to give a good user experience by presenting content that is appropriate for interest-based feeds.
So, keep creating good quality content, and there are high chances for your content to get surfaced on Discover, thereby driving traffic to your website.