Everyone’s talking about social media marketing and reaching customers on their computer or smartphone, but nobody’s talking about the tried-and-true traditional methods of promoting a brand. Not every offline marketing technique is antiquated – some still work very well and can be combined with online efforts.
1. Word of Mouth
Word of mouth is still alive and well, only today there are even more ways for customers to swap stories – both good and bad ones. People are talking to each other and you have to make sure that they’re saying what you want them to say. Keep in mind that word of mouth is still a huge marketing tool – it’ll force you to spend extra time providing stellar customer service.
2. Marketing by Mail
Sure, everyone has e-mail, but does everyone check it? People still feel joy when they receive a piece of mail, especially because it happens so seldom these days. Trigger marketing is a great way to grab someone’s interest when they’re not glued to a screen. Professional companies that specialize in mailings know exactly how to design the letter so that recipients will open it.
3. In-Person Networking
Thanks to LinkedIn, you can connect with a lot of people online. Don’t pass up the opportunity to attend actual networking events, though – you can make an impression a lot faster in person than on the computer.
Don’t overlook the importance in old school sales techniques – there’s still a lot to be learned from traditional, basic marketing methods.