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MARKETING TIPS FOR SMALL BUSINESSES

There is cutthroat competition in the business world and business owners, particularly small business owners, have their work cut out for them if they want an edge over their competitors. Start-ups and small businesses need cost-effective marketing strategies if they want to stay afloat, grow their businesses and create a customer base from themselves while keeping the big corporates on their toes.

Digital marketing is a specific marketing niche that small businesses could venture into since the customer potential on the web is massive yet it requires comparatively smaller investment of money compared to the traditional marketing methods.

Search engine optimization

A huge number of consumers go to search engines to look up for products and services. It is for this reason that a website is vital for small businesses. As a small business, you already need to quite a lot to get your products and services into the market and a website is a simple way to get noticed by consumers and connect with your customers.

By having a website you can then utilize a powerful internet tool called search engine optimization (SEO). It is a cost-effective marketing strategy to get your business to the top of search engine results page (SERP) when relevant keywords are searched by internet users.

As a small business, you definitely want your business to show up on the very first page of search engine results whenever consumers search for products and services that you deal in. This is also a way of edging out your competitors and gaining a foothold on the market.

The way to achieve is to have a user-friendly web layout, captivating content and sound SEO techniques. You can do this yourself or hire a marketing agency (View Website) to do the job for you. The advantage of outsourcing is you get experience personnel on SEO strategies who get everything right in putting your business to the top of SERP and you have time to focus on more pressing business matters.

The power of social media

You should never underestimate the power of social media. There are billions of internet users on social media with Facebook, Instagram and Twitter being the more popular platforms.

Social media has the power to influence consumer patterns and preferences and as a small business you should be thinking of ways to tap into these rich pool of potential customers.

The first step is to create social media accounts for your business. Use these accounts to promote your brand and build your business. Have a social media manager who crafts interesting and engaging posts that social media user are drawn to so they can interact with your business. This makes it easier for you to interact with your customers and with some well-thought social media marketing techniques, you can even acquire more customers and grow your revenue.

You can use social media for marketing campaigns targeted at users more likely to be interested in your products instead of general campaigns that don’t bring as much sales as the money spent on them.

Simple Inventory Management Tips For Small Businesses

To develop a small business into a medium-sized business, you will want to become a wizard as far as inventory management is concerned. As businesses expand, chaos can erupt if their inventory is disorganized and managed ineffectively. That’s why it pays to get the basics locked down while your company is still in its infancy.

Know Your SKUs And Barcodes

Just like a driver’s license is important for identifying a person, barcodes and SKUs are crucial for identifying products. Accurately recording this information is important for quickly locating and identifying items.

These numbers also help differentiate between similar products: For example different types of blue shirts or black trousers.

Make Sure You Have An Effective Order Processing And Fulfillment System

Imagine a restaurant where a waiter/waitress takes your order but doesn’t manage to deliver it to the chef. 40 minutes later and your food still hasn’t arrived. There is now a chance that that restaurant has lost you as a customer, all from a simple mishap.

You might think that something like that could never happen to your business, but what if you are short staffed one day, or simply get a massive influx of orders? Everybody is human and makes mistakes, which is why it pays to implant a system that is effective and can identify any broken links in the chain. Doing so will prevent customers’ orders getting lost, delayed, or being incorrect.

Understand Your Customers’ Buying Trends

To manage your inventory, you need to fully understand what your customers’ want, when they want it, and when they don’t want it. For example, if you sell fishing gear and a long weekend is coming up then chances are your sales are going to increase. It is a good idea to set up a yearly calendar that identifies the peaks and valleys of your sales.

Utilize Excel

Using one of Microsoft’s core programs is a simple and effective way to help manage your inventory. You can calculate costs, record SKU’s and barcodes, track what you sell and who to, determine which products are top sellers, and much more.

Of course, if you’re not fluent in Excel, then you may need to do some self-study. For example, if you want to track how many hours from an item’s dispatch date until its estimated arrival time, then Excel Semi Pro is a good resource to help you brush up on these skills.

Undertake Regular Audits Of Your Inventory

No matter how good you, your team, and your systems are, mistakes will be made. Suppliers can also inadvertently send you the wrong stock. That’s why it pays to carry out regular inventory audits (about once a month is ideal). Doing so will help you identify any errors and correct them.

Conclusion

Managing inventory isn’t easy, especially if your business is rapidly expanding. That’s why you need to get the basics sorted out earlier rather than later. By setting up effective systems and organizational practices, you will be able to steer your company forward without stuffing up orders and losing customers.

EFFECTIVE PPC CAMPAIGN

Most businesses find that they need to put up online adverts to boost their brand visibility, increase traffic to their website and improve sales. This is often in the form of email marketing, social media marketing, and search engine adverts. These adverts are paid for; the company running the ad pays a fee every time someone clicks on them, hence the name pay-per-click (PPC) campaign.

SEO or PPC?

If a brand wants to have an effective online presence, paid traffic must complement the organic traffic. Neither is effective on its own. To get organic traffic, one needs to master Search Engine Optimization (SEO) skills in addition to having original and interesting content on their websites. To get paid traffic, an effective pay-per-click campaign is necessary. Therefore, SEO must be combined with PPC.

An effective PPC marketing campaign is one in which it reaches as many people as possible, realizes the best conversion rates they can get while remaining within the budget guidelines. That is easier said than done. It takes time and effort and a lot of metrics to be monitored using an Ad watcher to have effective PPC marketing campaign with a good return on investment. The following two factors should be taken into consideration to have a successful online marketing campaign:

Quality Score

Quality score is what Google algorithms award your ad depending on a number of things. These include the quality of the ad itself, the use of keywords on the ad copy and how relevant they are to the target market. It also includes the relation between the ad copy, products being sold and the landing page, how fast the landing page loads, and the bounce rate which tells how long visitors to the website stay there.

It means that the keywords used should be relevant and useful to the products being advertised in order to achieve conversions from the traffic coming in from the campaign. Having relevant keywords improves the quality score of your ad and how high the as it will be ranked and how often it shows up.

The quality score is not cast in stone; it can be improved. The quality score affects how frequently your ads are shown to internet users.

The Cost-Per-Click

The cost-per-click (CPC) determines how many people are reached, and by extension, the traffic to a site, for a given budget. For example, if your CPC is $1.5, for an online marketing budget of $1000, you can have 667 visitors. If the CPC is lowered to $0.5, the number of visitors to your site significantly increases to 2000. Thus, a lower CPC results in higher traffic for a given budget. If you are able to lower your CPC, then you get more traffic for less money.

If you are constantly monitoring the performance of your campaign and using the data on the ad performance to tweak, test and optimize to find what works best and what’s not working in order to get a higher quality score and a lower CPC, you are sure to get a return on your investment. Include calls to actions, and you are sure to increase your conversion rates further.

What to do after a car accident

Many things can happen to a person while driving. Ever since storm Emma hit the European continent a few days ago things have not been the same again. This can include auto accidents, truck accidents, motorcycle accidents, moped accidents, bicycle accidents, wrongful death, and slip and fall accidents. The conditions on the roads are very dangerous despite it being the beginning of March and by this time of year we all start to expect better weather.

Anyone who suffered from road accidents may want to contact a specialized attorney about it. If you have been in an Opa-Locka car accident, you will for sure want to contact Opa-Locka car accident attorneys to help you with your case as they are qualified enough to offer you their invaluable expertise as well as knowledge that can help you to recover from some of the most serious accidents that can happen.

Nobody wants to be part of an accident that will affect them, but let’s face it, accidents happen all the time and sometimes very little can be done to prevent them. It can be a car accident or even a slip and fall accident. Winter is a dangerous time of year with lots of unpredictable events that can affect your life for a long time no matter how careful you try to be. One minute you drive in the sun and then suddenly you cab discover that you end up covered in snow not being able to return safely to your home. This is what happened to many people across Europe over the last couple of days and it has been a very difficult time for all of us.

Broken bones might sometimes be a result of such accidents and it is important to know what to do if such accidents happen. A friendly attorney can help in such situations and I think that that is why many people seek the help of an attorney if they suffer from such accidents.

3 Things Bitcoin Needs to Do to Become an Actual Currency

Bitcoin is finally starting to reach the mainstream to the point that you can buy Bitcoin through SEC approved investments in addition to currency exchange sites. However, it isn’t quite at the point of being equivalent to cash. Here are 3 things Bitcoin needs to do to become an actual currency.

Stabilize in Value

Volatility is normal with currencies. However, extreme volatility is commonly seen in currencies in distress, such as devaluing the currency in the hope of improving exports and the national economy or being devalued because of punitive trade restrictions. Bitcoin’s rapid rise and periodic wide swings are more akin to a buy and hold investment than a currency. For people to consider it as a currency, they need to be able to buy it and expect to know how much they need to pay for specific things.

Another problem is the issue of cryptocurrency hard forks. When Bitcoin splits, as recently occurred with Bitcoin cash, miners may not be able to find common ground. Now the new currency is worth almost nothing. Bitcoin itself saw a dip in prices because of fear that the July, 2016 fork would create multiple parallel currencies.

Broad Usability

For Bitcoin to become a true currency, Bitcoin owners shouldn’t have to hunt for the one coffee shop in the state that accepts it. They need to be able to buy any real estate with Bitcoin or pay their rent with it, not find the few luxury projects that accept cryptocurrency as payment.

One hurdle for Bitcoin is the time it takes for transactions to clear. When people already get mad when someone whips out a check book to pay for groceries, waiting 10 minutes or more for someone to pay for items via Bitcoin will be seen as a major negative by businesses and consumers alike.

Trust

Trust is a complex issue, but the simple truth is that people don’t buy what they don’t trust. When Bitcoin is accepted by many more retailers, they’ll see that businesses trust it, so it is safe for them to acquire it and use it. The lack of trust is made worse by the lack of insurance for Bitcoin. If you put half a million U.S. dollars in a bank account and the bank goes bankrupt, the FDIC’s deposit insurance guarantees you’ll get at a quarter million dollars back. And the FDIC has never failed in that mission. Conversely, if you lose $50,000 in Bitcoin due to a hardware failure or software glitch, there is no backup, there is no insurance, and there is no perceived safety.

Another problem is Bitcoin’s association with criminal activity. In this article that was published on Wall Street Hedge on August 5, 2017, Bitcoin wallets linked to Wannacry ransomware were used to collect ransom before being drained. Trust is hard to build, and stories like this erode it.

While Bitcoin is achieving the volume and passing regulatory hurdles necessary to move toward becoming a full currency, it isn’t there yet. If it doesn’t meet the various standards necessary to count as a currency, it remains an investment that could become a bubble instead of a lasting store of value as intended.

3 Reasons You Should Consider a Degree in Business Analytics

Business analytics is the analysis of masses of data collected by businesses. Business analytics is becoming a critical skill for businesses, even as it is coming into its own as an academic discipline. Here are three reasons to get a degree in business analytics. We’ll also discuss how the degree relates to a number of professions.

The Critical Skill for Good Decision Making

Data-driven decision making was touted as a solution for businesses by management gurus like Peter Drucker a few decades ago. However, the computer revolution was necessary to collect and enable analysis of those masses of data, and as the amount of data goes far beyond SPC charts and what you can analyze in a spreadsheet, managers are increasingly in need of business analytics skills.

In fact, you can find business majors who are spending hours learning business analytics and business IT system maintenance, just as they learn about accounting software. If you complete a formation In Business Analytics, you’ll have a skill set that employers value while standing out from the mass of generic MBAs.

The Easy Entry to the IT Field

If you get a degree in business analytics, along with an IT formation or in e-commerce, you can work on the data analysis side. You could determine the customer market segments that are buying a product and give advice on what customer profiles should be studied; someone else can alter the marketing content that already exists or put together the A/B testing of deals presented to customers. You could be the person who designs reports that the database administrator does the work to actually build. The possibilities are endless.

The Ability to Move into Virtually Any Field

You can find many people who are learning how to analyze data as part of their jobs. If you complete a degree in business analytics, you could be the data analyst in the quality control and quality assurance department who verifies the product does meet product standards.

You could support operations by analyzing real-time IoT data for potential issues to be checked out by maintenance staff. We already mentioned how data analytics skills allow you to work in SEO and digital marketing. The same skills are increasingly applied to accounting records to flag potential cases of fraud and allow businesses to close their books faster.

If you wished you could work in environmental science or engineering, you could work for utilities as a data analyst, working with the internet of things, smarter appliances, and smart meters. Now you can flag potential problems before it causes rolling brownouts, better manage highly variable renewable energy sources, and give actionable suggestions on how to maximize efficiency. Or analyze the data to determine warning signs before a major product failure, information needed by design engineers.

Conclusion

Business analytics is becoming an invaluable skill set for businesses in all industries. It is the backbone of digital marketing and search engine optimization, and it is being utilized in cutting-edge research across the board. And given the sheer influx of data coming in as the Internet of Things rolls out, demand for this skill set is only going to grow.

 

 

 

Effective Ways to Boost Profits

As a small business, one of the most important things is making a profit, no matter how small it may be. However, after a little while, you might feel that you want to increase your profits and make more money. With the margins being so small, you need to be careful about how you change your strategy in case you make things worse. Here are some top tips for boosting your profits as a small business.

Changing Your Procedures

One way that you can start making a difference to your profits is to try and change your procedures. It could mean that you try to make savings to your business so that you can maximize your existing profits. Go through all the things that you spend money on as a company and see if there are any ways you can trim your expenditure. Can you negotiate better deals with suppliers? Are there any expenses that you could do without? Doing this can be the most effective way to boost your profits as long as you don’t try to trim too much.

Stay Connected with Customers

If you haven’t been using social media much until now, then you need to start. It is a hugely effective way to generate more leads and influence your customers. You can try to spend a little on social media advertising, though this isn’t essential. You need to keep your company and your products in front of your customers so that they think of you the next time they need a product like yours. Offering discounts and incentives is another good way to engage with people on social media, such as targeting special offers only for those following you on Twitter or Facebook.

Marketing

Apart from social media, are you running your marketing campaign effectively? Check your sales figures to see if your current marketing campaign is generating more sales. If it isn’t, then what can you do to improve it? Perhaps you need to start using a content company like your content shop to help you convert your strategy into more sales using blog posts. It could lead to savings for your company, especially if you are spending a lot of money on individual campaigns.

Involve Your Workers

Promoting your brand is vital to making more sales, that means you need everyone on board at your company to help sell. From the customer service advisers to the management, everyone needs to be promoting the company and spreading the word about your products. Encourage your staff to do this by offering ways to develop their jobs roles or to climb the company ladder. It is also a good way to spot rising talent in your company and nurture it for the future. If your company has sales reps or workers that use company cars, consider branding the cars so that they are giving you free advertising as they drive around.

Keeping the profits rising is what every company wants, and with these tips, you might see a rise in your company’s profits.

 

Habits That’ll Help You Build A Healthy Bank Account

It’s not easy to build a healthy bank account when you have poor money habits or aren’t educated on the best practices for how to manage your finances. If it were simple, then everyone would be doing it, and you wouldn’t need to be continually educating yourself and reading tips.

You first have to care about protecting your money and making your finances a priority. It takes you paying attention to the details and introducing behaviors that will help you meet your goals. Believe that you can do it and you’ll be on your way to changing your approach and finding success.

Find A Stable Career you Love

Be smart and picky about what you do for a living. Use a resource like best auto mechanic schools to get trained in a rewarding job that needs talented people to fill positions in various locations. Work on finding a position that plays to your talents and delivers a stable paycheck. Once you’re doing what you love, you’ll naturally start to build a career path that will likely offer promotions, bonuses, and new opportunities. Your first focus should be to find a job you love that pays well and will help you achieve your financial goals.

Get Good at Saving your Money

You have to change your habits if you’re someone who gets money in their pocket and immediately spends it. It may help you to set up your accounts so that a part of your paycheck automatically goes into your savings and you don’t even see or touch it. Put your efforts into saving, instead of spending and watch how quickly you’re able to grow your bank account. Start putting loose change and extra dollars into your savings and out of your sight right away.

Create A Budget

Saving will also become easier when you follow a budget. Use online resources or work with your spouse to create a budget that fits your lifestyle. Doing this will force you to be honest about the bills you have to pay and how much discretionary money your budget leaves you with when you take care of what’s most important first. Determine how much you’re going to save or invest each month and don’t go over your allowed amount for entertainment or fun money.

Shop Wisely

Be cautious about how you’re spending your money when you’re out and about. Don’t automatically purchase items because they’re in front of you. Wait until they go on sale if you can or choose a cheaper brand whose product functions the same. Start shopping and spending within your means and see how quickly your bank account starts to look healthier. It’s all about putting in a little extra effort to save a few dollars here and there.

Conclusion

Simple and doable strategies exist that will help you build a healthy bank account. Adopt new habits that make it easier for you to do so. The results will be less stress and more wiggle room with your finances.

How to Save Money on Your Household Bills

If you are finding that money is tight, especially with the rising cost of groceries and energy, you will be looking for ways to save money. You might already be looking to using vouchers and buy one get one free deal to help with the shopping, but there are other ways you can save money. Start to look at your regular household bills to see how you might be able to shave some money off or get a better deal.

Energy Suppliers

Although you might think that most of the energy companies offer the same tariffs, there are good deals out there if you are prepared to shop around. The key is to check online and compare all of the energy companies in your area, some of the newer companies will have better offers to entice new customers. Speak to your energy provider and ask them if they can switch you onto a better tariff if they can’t then tell them you will be changing to a new provider. It might be the incentive they need to help you save money by matching the deal.

Internet Providers

Along with your energy supply, your next most expensive household bill will probably be your internet bill. Just like your energy supplier, many other providers can give you a better deal. One way that you can save money is to look at package deals; these are bundles your provider will give that include a TV subscription, landline, and internet. By having one of these bundles, you can sometimes save money rather than having separate deals for each. You should research the different providers and see who can give you the best deal.

Car Insurance

Your car insurance is, of course, an important policy to have, though that doesn’t mean you have to pay over the odds for it. Some companies sometimes have special deals with businesses, so it’s worth checking with your employers first to see if they have such a deal. There are also insurance companies that can give you a reduced policy if you are prepared to have a black box fitted to your car. The box monitors your driving, and if you are careful, you get money from your policy. It is particularly good for new drivers whose premiums are often the highest.

Other Bills

As well as the regular household bills, there may be other bills or subscriptions that you should be thinking of changing. Some of them such as gym memberships might need to be canceled to save money. If you are unsure how to do this, there are websites such as technology dreamer that have guides to help you. You should also check any magazine subscriptions that you no longer need; sometimes they can carry on with the payments unless you cancel them.

Be willing to go into detail with your bills to make sure you are getting the best deals on all of them. Even if it saves you a few dollars, it all counts in the end.

 

Beat the blockchain Talent War!

Blockchain and crypto technologies are being explored by many businesses around the world, which is a creating a major talent shortage. Many companies want to recruit those talented in crypto currency, or the underlying technology blockchain but there simply aren’t enough candidates to go round.

Businesses all round the world are scrambling to hire blockchain staff including areas of crypto currency such as bitcoin, Ethereum and Hyperledger. Blockchain talent is very hard to find and hard to attract – lots of companies are hiring the same skills and they are all on linkedin.

Places to find blockchain talent

Hire a recruiter to do the work for you. This is good option for those can pay, and it seems that the very best blockchain recruiters are charging for their skills – an average of 25% of starting salary seems to be being demanded by the recruiters who specialise in this niche space.

Linkedin – Linkedin is a wonderful source of professional candidates containing a high number of people in most job sectors. Unfortunately for those wanting to hire blockchain staff, there are limited numbers of profiles in each corporate sector and they are getting a lot of inmails from recruiters everyday.

Specialist jobboards – Job sites for crypto have been growing in number and there are some very good options with free advertising options. Coinality and angel both advertise some jobs, but the best of the bunch seems to be www.blocktribe.com. Blocktribe has the added advantage of being able to search for resumes to contact niche jobseekers directly, reducing reliance on job adverts.

How to attract Crypto job seekers to work with you

Job Seekers in this space have wonderful options available to them, from ICO launches, crypto funds, new use cases of technology and government projects with limitless budget.

The best way to attract job seekers to work at your company is to set out the compelling mission for your business, and what their position in your business would be and what environment they could expect to work in.

Finally – consider allowing remote workers. The distributed technology environment naturally lends itself to workers that accept working remotely. If your project doesn’t need someone to actually visit your office then you’ll have a good chance of recruiting people who prefer a flexible lifestyle.